Evli Corporate Finance acted as an exclusive advisor to the owner of Miss Mary in the sales process. Miss Mary is a leading European underwear brand providing high-quality and functional intimacy garments to the mature woman since 1957. The company has operations in Estonia and Sweden with sales of some EUR 14 million and has displayed rapid online growth during recent years. In order to accelerate the expansion and development of the business, Peter af Burén, Chairman and owner of Miss Mary, has decided to sell a majority of the shares to Scope, a Nordic growth equity fund.
Peter af Burén and Elisabet Sandström, CEO of Miss Mary, will together with Scope continue to develop Miss Mary with focus on growth, strengthening the management team, and developing the brand.
“I am very pleased with Evli who ensured a structured highly professional process with a very successful result. We are excited to start working with our new partner and take Miss Mary to the next level.”, says Elisabet Sandström.
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